JetBlue has announced plans to open its first airport lounges, a move aimed at enhancing its premium offerings as part of the JetBlue’s ‘JetForward’ strategy. The new lounges will open at New York’s John F. Kennedy International Airport (JFK) in late 2025 and Boston Logan International Airport (BOS) shortly thereafter. This initiative will cater to growing customer demand for premium experiences and further strengthen the airline’s loyalty program, TrueBlue.

Expanding the TrueBlue Loyalty Program

JetBlue’s introduction of airport lounges is designed to elevate its TrueBlue loyalty program. In particular, top-tier Mosaic 4 members will gain complimentary lounge access, adding a new “Signature Perk” to their benefits. Lounge access will also be extended to holders of a soon-to-be-announced premium JetBlue credit card, transatlantic Mint customers, and additional guests accompanying these customers. For broader access, day passes, guest passes, and annual memberships will be available for purchase.

In addition to lounge access, Mosaic members will benefit from upgrades to the popular Move to Mint Signature Perk. Starting in 2025, members who have earned 250 tiles will receive two Move to Mint certificates for every 100 additional tiles earned, allowing them more opportunities to experience JetBlue’s premium Mint class.

Addressing Customer Demand for Lounge Access

The decision to create lounges follows consistent feedback from customers seeking a JetBlue-specific space at airports. “Customers have asked for a JetBlue lounge for years,” said Marty St. George, president of JetBlue. With airport lounge demand increasing across the industry, JetBlue’s focus on premium experiences is a response to customer preferences and an opportunity to differentiate its service from competitors.

Recognizing that many existing lounges are often overcrowded, JetBlue is aiming to offer a more curated experience. Lounge access will be primarily reserved for the airline’s most loyal customers and those with the premium credit card.

Lounge Amenities and Design

The lounges at JFK and BOS will be designed to reflect JetBlue’s unique brand identity. At JFK, the lounge will span 8,000 square feet, and the Boston lounge will be 11,000 square feet. Both spaces will be divided into three distinct zones—Play, Work, and Lounge—offering a blend of leisure, productivity, and relaxation.

Each lounge will provide amenities such as complimentary beverages, workspaces with fast and free Wi-Fi, private seating areas, and familiar hospitality elements from JetBlue’s in-flight experience. Local artwork and design touches will be incorporated to give the spaces a regional flair. St. George emphasized that the lounges will offer the same level of thoughtful service and attention to detail that customers have come to expect onboard JetBlue flights.

Analysis

This Jetblue news is a tale of two trends in the travel industry. One is the high demand for airport lounges and the second is low cost airlines catering towards premium passengers. 

It’s no secret about airport lounges being crowded especially credit card ones. In my experience airline ones seem to be better but only slightly. It’ll be interesting to see how busy JetBlue’s lounges are and the design. 

I’ll admit JetBlue since its inception has been more of a hybrid airline rather than a true low cost or full service airline. With this announcement  JetBlue is leaning more and more into becoming a full service airline. 

We can see this trend with other airlines such as Southwest’s recent announcement of outfitting aircraft with premium seating. A few years ago this would have been unthinkable. 

Overall I feel these changes will help JetBlue stand out more against the legacy airlines. I’m excited to try them out at some point in the future.